Company
ALPR is a boutique PR and communications agency based in Berlin and Munich, focusing on beauty and lifestyle.
with more than 12 years experience in beauty and lifestyle we refer to a strong personal network of key journalists, opinion leaders, digital influencer and publications in Germany, Austria and Switzerland.
We create tailor made communication strategies and solutions, which represent the individual needs of each brand.
Meet the team
Antonia founded AL PR in 2017 as a boutique PR agency focusing on beauty and lifestyle. For several years she has worked as a PR Director for some of the worlds leading beauty brands such as Bobbi Brown Cosmetics, Jo Malone London and AVEDA. Focusing on strategy and branding, with a strong and powerful network of the most influential journalists, editors and influencers. Focusing on strategy, branding, communication.
Since 2019 Lisa is a freelance PR & Marketing PRO who joined AL PR to support our press office in general with a special focus on influencer cooperations. She has worked for the most important agencies in DACH before and has great experience in lifestyle, fashion, beauty with a strong and reliable network of influencer, opinion leaders and press. Lisa is based in Berlin.
Doris joined ALPR in Fall 2018 after having worked for Estée Lauder Companies for over 30 years. She has a deep knowledge of the beauty industry, the market and key journalists. She is based in Munich and focuses on events and networking.